April and Beth immediately bonded over their lifelong passion for fitness, wellness, and nutrition. Before meeting, they had each pursued a healthy lifestyle through physical exercise, but despite their efforts, they both experienced health challenges—particularly gut issues and chronic inflammation that manifested in a myriad of ways including breakouts and sensitive, irritated skin. Ultimately, they became keenly aware that the mind, the gut, and the skin are intimately connected. This set in motion a full lifestyle shift that required a holistic approach and major self-discipline.

Aside from their daily check-ins about workout plans, smoothie ingredients, and favorite supplements, the pair constantly swapped skincare tips and finds, often becoming overwhelmed at the sheer amount of choice while seeking the perfect skincare regimen.They realized that so much of what was available was marketing fluff and false claims.

Their need for credibility, efficacy, and a holistic vision is what fuels FirstBase Skincare. A less-is-more, inside-out range that relies on proven clinical actives, ECOCERT® COSMOS ORGANIC certified formulas, and both internal and external treatments to cover your bases for beautiful skin. FirstBase is not just a product line—it’s a community where April and Beth can share their knowledge and passion for foundational health so wellness enthusiasts can be guided to feel they're best and let their natural beauty radiate every day.

Peace, love & glowing skin