You may have heard of the term clean beauty before — but ever heard of ‘cleanical’ skincare? If your answer is no — NP, we’ve got the deets here for you. ‘Cleanical’ skincare is clean ingredients meets scientific innovation — a blend of two desirable things for the skincare enthusiast. So, how did it start and why should you care? Read on to find out.
HOW THE ‘CLEANICAL’ SKINCARE TREND STARTED
Let’s start from the beginning — the rise of clean beauty was a response to the regulation of clean ingredients (or lack thereof) in the US. Sure, there’s been a surge in clean products, but do they work? Consumers are quick to point out that while ingredients are free of potentially harmful ingredients, the question remains: how effective are they in treating common skin concerns including dry skin, hyperpigmentation, or even signs of aging?
Thanks to the rising ‘cleanical’ beauty trend, consumers no longer have to choose between a product that’s “clean” or one that has clinically proven results but may contain harmful ingredients including parabens, sulfates, and more.
Brands have heard the drumbeat of demand from consumers who wanted to see clean products that actually work and are safe for your skin. It’s a win-win.
WHY IT’S IMPORTANT
Clean formulas are cruelty-free, ethically sourced from nonanimal origins and prioritize ingredients that are biodegradable — making it both healthy for your skin and the planet.
At FirstBase Skincare, we believe that you never have to compromise health for results. It is for that reason that we are proud to be we are proud to be one of Canada’s leading ECOCERT® certified brands. We’re committed to creating natural and organic products that are better for your skin, health and the environment.