SKINIMALISM IS IN AND IT’S HERE TO STAY

Have you heard? Extensive beauty routines are out and skinimalism is in — and it's the next big thing. Here's why.

We've said it before, and we'll say it again — less is more. And yes, that applies to your skincare routine. Gone are the days of filling up your shopping cart with an overflow of serums, creams, masks, and more that will likely pile up in your bathroom shelf. Say goodbye to your 12-step skincare routine because skinimalism is on the rise and it's here to stay.

MORE IS NOT MORE

Contrary to popular belief, more is not more. Experts tell us that using more products don't actually achieve a healthier-looking skin. In fact, the more active ingredients there are in a product, the higher the chances of the ingredients overpowering one another and becoming less effective as a result. Overdoing it with layers of skincare products can inadvertently make things worse and cause new skin issues.

WHERE DO WE GO FROM HERE?

Be intentional with what you put on your face and what works for your face — rather than lathering on layers of masks, serums, moisturizers, and more. Beyond that, give your skin what it really needs. If your skin is dry, then moisturize. If it's sun-damaged, then use a Vitamin C serum to repair your skin.

It's about exploring ways to cut a few steps back, understanding what your skin really needs in the moment and staying consistent.

The Skinimalist's Routine

Fresh Start Organic Essence

One step that does it all — pH-balance, hydrate, and prep. ECOCERT COSMOS Certified.

$65.00 CAD

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Double Dose Organic Vitamin C & HA Serum

One serum that exfoliates, hydrates, brightens, and protects. The ultimate skinimalist hero. ECOCERT COSMOS Certified.

$118.00 CAD

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